For this wall design, we wanted to explore the potential of turning the store’s signature products
into fun, cartoon characters—a first step towards developing a unique IP character that could
truly resonate with customers. This approach, inspired by trends in Korea, Taiwan, and China,
could set the stage for future IP development if the concept proves successful. If not, no worries;
as a wall sticker, it’s easy to update or adapt.
into fun, cartoon characters—a first step towards developing a unique IP character that could
truly resonate with customers. This approach, inspired by trends in Korea, Taiwan, and China,
could set the stage for future IP development if the concept proves successful. If not, no worries;
as a wall sticker, it’s easy to update or adapt.
If the characters take off, they could be the centerpiece of different promo campaigns,
or even expand into a series of characters based on R&D feedback. This design doesn’t just
add personality; it could become a cultural touchpoint, supporting local artistry and creating
collaborative opportunities with local talent to elevate the art and retail market.
or even expand into a series of characters based on R&D feedback. This design doesn’t just
add personality; it could become a cultural touchpoint, supporting local artistry and creating
collaborative opportunities with local talent to elevate the art and retail market.
