Illustration Masthead Campaign
For their upcoming event booth this January, Cashin Loushang wanted something beyond the usual
Chinese New Year designs, something fresh, fun, colorful, and eye-catching. That’s where we came in, combining illustration + design to create a unique visual identity for the campaign.
Chinese New Year designs, something fresh, fun, colorful, and eye-catching. That’s where we came in, combining illustration + design to create a unique visual identity for the campaign.
The centerpiece of the design? Healthy, fresh ingredients like fruits that represent the core
of Cashin Loushang’s offerings, all while reflecting the vibrant and approachable personality
of the brand owner.
of Cashin Loushang’s offerings, all while reflecting the vibrant and approachable personality
of the brand owner.
Throughout the process, we experimented with various color palettes, had in-depth discussions
(including video calls with the client and supplier), and honed in on the perfect design that
encapsulated the brand’s essence.
(including video calls with the client and supplier), and honed in on the perfect design that
encapsulated the brand’s essence.
What made this project special:
-The opportunity to collaborate with a local brand owner who valued trust, creativity, and flexibility.
-Seeing how illustration brought a bold and fresh perspective to the booth design,
setting it apart from conventional seasonal campaigns.
-The opportunity to collaborate with a local brand owner who valued trust, creativity, and flexibility.
-Seeing how illustration brought a bold and fresh perspective to the booth design,
setting it apart from conventional seasonal campaigns.
We’re so grateful to have been part of this fun and inspiring journey.
Thank you, Cashin Loushang, for the collaboration!
Thank you, Cashin Loushang, for the collaboration!
