CSA Cafe (Concept Pitch)
Though this project didn’t make it to the final stage, it was an exciting case study for us to explore
and push creative boundaries. We’re incredibly satisfied with the outcome, as it offers valuable
room for improvement and growth.
and push creative boundaries. We’re incredibly satisfied with the outcome, as it offers valuable
room for improvement and growth.
CSA Cafe, designed to serve members of an academy as a space for brainstorming, conversations,
and casual chit-chat, had the perfect tagline: Create Something Awesome. This tagline sparked
endless creative possibilities for how we could visually communicate that message to customers.
and casual chit-chat, had the perfect tagline: Create Something Awesome. This tagline sparked
endless creative possibilities for how we could visually communicate that message to customers.
Logo Design Breakdown:
-CSA as coffee beans, also shaped like a human face.
-Talking bubble, symbolizing conversation, brainstorming, and interaction.
-Combining both to create a character, which inspires with the message,
“Create Something Awesome,” leaving a positive impression.
-CSA as coffee beans, also shaped like a human face.
-Talking bubble, symbolizing conversation, brainstorming, and interaction.
-Combining both to create a character, which inspires with the message,
“Create Something Awesome,” leaving a positive impression.
The color palette embraced the client’s corporate blue, with a secondary vibrant yellow to
balance the cold tones, adding warmth and energy.
balance the cold tones, adding warmth and energy.
We’re grateful for the opportunity to pitch this concept—it's been a fun and creative journey!
