(Irama Tanah Air), presented by HANDS
Project: Key Visual for the local musical show "Around the World with Music in 80 Minutes"
Project: Key Visual for the local musical show "Around the World with Music in 80 Minutes"
Our concept started with an open book, symbolizing the Chinese idiom "读万卷书，不如行千里路" "Reading thousands of books is not as good as traveling thousands of miles." When you open the book, it takes you on a journey across the globe. A man holding a drum walks around the world, representing how ITA Ensemble brings iconic classical music pieces from various countries
into one performance. As a local Malaysian ensemble, they blend instruments and cultures
without boundaries, showing how music connects us all.
into one performance. As a local Malaysian ensemble, they blend instruments and cultures
without boundaries, showing how music connects us all.
The ideation process was challenging—researching, brainstorming, and finding a way to
combine all these elements took time, but once the concept clicked, everything flowed smoothly. We're thrilled to see "Around the World with Music in 80 Minutes" come to life successfully,
just like a musical journey around the world!
combine all these elements took time, but once the concept clicked, everything flowed smoothly. We're thrilled to see "Around the World with Music in 80 Minutes" come to life successfully,
just like a musical journey around the world!
