Shawn Chong, Bar Mizukami
Here’s a glimpse into the journey behind our latest project, F the Box. From brainstorming sessions to content ideation and final visuals, this campaign reflects an out-of-the-box mindset — or more aptly, "screw the box," for a bold, new beginning.
Working with Shawn on this was a unique experience, as he actively contributed not only his ideas but his hands as well. The campaign title, "F the Box," was handwritten by Shawn himself, adding an original touch that lets viewers truly feel the message.
For materials, we chose a textured paper that reflects Shawn's high standards and brand personality. For the invitation card envelope, we broke convention: a hand-torn opening was created to embody the “f the box” spirit, inviting recipients to reimagine what an invitation could be.
The result was something truly special.
Connect: In-depth discussions with the client, with hands-on input from both sides.
Creative: Full creative freedom, with the client’s direct involvement in the visuals.
Communicate: A powerful message through thoughtful design and meaningful interaction.
Creative: Full creative freedom, with the client’s direct involvement in the visuals.
Communicate: A powerful message through thoughtful design and meaningful interaction.
Thanks to Shawn for trusting us with this concept and letting us push the boundaries together.
